The importance of nailing your personal brand
And no, it's not about relentless self-promotion!
Personal branding has been the most significant factor in growing my business, yet it was something I resisted for a long time, due to a fundamental misunderstanding of what it entails.
The funny thing is, I was working on it without knowing!
I used to view personal branding as relentless self-promotion—having to talk about myself constantly, in all plac…
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